Powering Freshket’s Growth with Reliable Payments and Custom Solutions

Revolutionizing the Food Supply Chain with Technology

Freshket is Thailand’s leading food supply chain platform, trusted by over 4,500 restaurants. The company was born from a vision to modernize Thailand’s fragmented food supply chain using technology. Freshket streamlines key processes such as ordering, logistics, distribution, and procurement to make the food supply ecosystem more efficient.

One of the key areas Freshket aimed to improve was payments. Though Freshket primarily serves business customers (B2B), 70% of these customers are small to medium businesses (SMBs), whose payment preferences are similar to those of individual consumers (B2C), such as bank transfers and credit/debit cards. To meet these needs, Freshket selected Opn Payments as its provider for credit and debit card transactions.

The Comprehensive Payment Solution Behind Freshket’s Success

System Stability and Service Availability

For Freshket, system stability and service availability are essential. As the platform primarily serves restaurants, which operate at different hours, Freshket must be available 24/7. Even a minute of downtime could result in the loss of hundreds of customers, affecting not only revenue but also customer trust. Many customers rely on Freshket for daily operations, so timely payments are critical to keeping their businesses running smoothly.

Natthanicha Chinnanon, Product Owner at Freshket, mentions that "One of the main decision factors for choosing a payment gateway is system stability and service availability. The whole time we used Opn Payments, we never encountered any downtime or issues in production."

Opn Payments delivers this stability through three key pillars: expert personnel, a robust system, and systematic processes.

• Personnel: Opn Payments’ infrastructure team includes AWS service experts, continuously trained and certified as AWS Solutions Architects to maintain high standards.

• System: The system’s architecture is built on AWS, one of the world’s most reliable cloud platforms. Opn Payments uses redundancy architecture, cloning the system and operating both servers simultaneously to maintain service continuity.

• Process: Clear, systematic processes, including pre-screening, risk checks, and reviews, help prevent disruptions and solve issues quickly, as well as find root causes to avoid recurrence.

Opn Payments’ dedication to maintaining a 99.99% availability rate ensures that Freshket’s customers can make payments without interruption. Learn more about the measures taken to maintain system stability and uptime.

Dedicated Support Team

Freshket has experienced firsthand the benefits of Opn Payments’ dedicated support team. Compared to other providers, Opn offers faster, more efficient service. The team is easy to contact, solves issues quickly, and provides comprehensive technical support. Freshket also found Opn’s documentation clear and easy to follow, making the integration process smooth and hassle-free.

Customizable Solutions for Restaurant Owners

Opn Payments offers a complete suite of payment solutions, including the ability to save cards through tokenization.

Tokenization: Tokenization is a security measure that replaces sensitive card information with unique tokens. This allows customers to securely save their cards on Freshket’s platform for future purchases. Learn more about tokenization: the technology behind the save card feature.

In addition to standard features, Opn Payments’ customizable solutions addressed Freshket’s unique needs. One challenge Freshket’s customers—primarily restaurant owners—faced was allowing staff to order ingredients or supplies using the owners’ cards. Many owners were concerned about not being notified when an order was made with their card. To solve this, Freshket and Opn Payments collaborated on a solution, creating a setting that allows owners to receive an OTP every time an order is placed with their saved card, ensuring greater visibility.

Freshket’s Next Steps: Expanding Innovation Beyond Food Supply

Looking ahead, Freshket plans to continue focusing on serving Thailand, with a particular emphasis on Bangkok and its surrounding areas. The company also aims to expand its service offerings and explore new opportunities by applying its supply chain technology to industries beyond food supply, leveraging its expertise to drive growth and enhance customer satisfaction.