Enhancing Customer Experience in the Cleaning Services Platform

In 2016, BeNeat introduced its cleaning service provider app with a vision to tackle issues in the Thai cleaning service industry, including quality inconsistency and inefficient appointment management.

BeNeat's platform goes beyond being an intermediary for sourcing housekeepers. The team also focuses on developing standardized quality control through personnel training and technology, nurturing a robust business ecosystem that benefits both customers and service providers alike.

In terms of online payments, BeNeat has integrated Opn Payments' Card API, allowing customers to conveniently save their credit card information, resulting in an enhanced user experience for booking through BeNeat's platform on all channels.

The Pursuit of Quality

"BeNeat grew from a small startup. Our mission is to use technology to advance the cleaning-related industries," said Anon Noi-am, co-founder and CEO; he shares the unwavering passion driving the BeNeat team as they tackle today's business challenges.

According to the Digital Economy Promotion Agency (DEPA), Thailand's cleaning service app market has seen an average annual growth rate of 15% over the past 2-3 years. The total value is projected to reach 1,800 million baht by 2025, underscoring substantial opportunities amid intense competition among service providers.

He also elaborated on how BeNeat caters to customers' demand for quality. "Actually, customers don't have a problem finding a housekeeper, but they want a housekeeper that they can trust. BeNeat aims to address this challenge by providing high-quality cleaning services instead of just being a platform for recruiting cleaning service providers. Therefore, we invest significantly in training, inspecting, and quality control because we believe that this is the value that makes customers choose our services." Anon explains the crucial aspect that enables BeNeat to deliver distinct value under accessible price levels.

Payment Solutions that Check All the Right Boxes

"Since BeNeat's service model doesn't involve direct customer interaction, our vital trading medium is the payment gateway. As our team founders of BeNeat were former Airbnb hosts, and we understood the importance of the payment gateway from the very beginning when designing the platform," Anon recalls the early decision to use the Opn Payments card solution.

“We aim for a seamless payment experience because any friction in the payment process can quickly lead customers to seek alternatives. Opn Payments' features effectively address our needs in this regard.”

- Seamless Payment Experience

While traditional payment methods in Thailand involve bank transfers and QR code payments, Anon sees Opn Payments' credit card solution as the key to creating a seamless payment experience. This enhancement not only elevates service quality but also significantly boosts platform efficiency and user base expansion.

"In my opinion, the credit card payment flow is the most convenient. Once a customer saves their card information on the checkout page, it streamlines future booking and payment processes, making it much more user-friendly."

- Optimizing Work Efficiency

Additionally, the experience of the team at BeNeat is equally important, spanning platform developers and behind-the-scenes support across departments.

"The connection to the system is quite smooth, which we consider highly important. It's one of the reasons we opted for Opn Payments because it enhances the overall workflow. What's even more impressive is that when issues arise within the system, we can easily reach out and engage in prompt communication with the Opn Payments team."

- Unlocking Growth Opportunities

"BeNeat implemented online payment solutions from the very beginning, even when we had no customers because we believed in the importance of laying a strong payment foundation for future business scalability. As a small startup, Opn Payments proved to be the right choice, and today we've expanded our services to over ten provinces across Thailand. Utilizing a payment gateway has significantly facilitated our market expansion."

Shaping the Future

"BeNeat's future roadmap includes a listing on the Market for Alternative Investment (MAI) within the next four years. Currently, we are focused on stabilizing the business, expanding our user network, and entering cities where our services have yet to be introduced, particularly in the Northeast and the South regions." Anon envisions a bright future for BeNeat and the Thai cleaning service industry, which still has significant growth potential.

He concludes, "Over time, we'll notice significant enhancements in service quality by leveraging technology. For example, here at BeNeat, we can remotely interact with customers and cleaning service providers from different locations to implement training, quality control measures. We also provide diverse payment options to deliver the high-quality service we strive for."