Opn supported Toyota GAZOO Racing (TGR) to debut Toyota Motor Corporation’s (Toyota) first NFT project, NFT Stamp Rally, in January at the Tokyo Auto Salon 2023. One of the world's largest exhibitions of custom cars and accessories attracted approximately 180,000 visitors.

In the NFT Stamp Rally, players collected the original NFTs offered by eight participating brands and companies by scanning the dedicated QR codes displayed in their booths. Once they obtained all the required NFTs, they were rewarded with a special NFT. TGR, Daihatsu Motor Co., Ltd., Toyota Auto Body Co., Ltd, and RAYS Co., Ltd. were among those that took part in the rally.

Poster of the NFT Stamp Rally, image by Toyota

TGR’s World Rally Championship (WRC) towel scarf, image by Toyota

The players who visited the nearest GR Garage, TGR’s dealership, and presented the special NFT after the event received TGR’s original towel scarf (photo).

An increasing number of international B2C brands, especially in the food and beverages, fashion, and sports industries, have entered NFTs in recent years. Effective use of NFTs can increase brand awareness and loyalty, attract a younger audience, and generate interest in metaverse projects. However, in Japan, attempts such as the NFT Stamp Rally are still rare in the automobile industry. For Toyota, this project was the first foray into NFTs.

Opn supported Toyota from the concept phase of the NFT Stamp Rally as a consultant and contributed to delivering the project by taking advantage of its know-how and insights in NFTs. Opn has developed and runs its proprietary NFT platform, Opn.Mint, which enables easy launch and management of branded NFTs. The platform powers the 1b1 NFT gallery that allows creators to display and sell their work online.

Toyota plans to accelerate its NFT initiatives, using the NFT Stamp Rally as a stepping stone.

NFTs offer a wide range of use cases, including collectibles, event ticketing, and gaming. The global NFT market is expected to grow rapidly, reaching US$13.6 billion by 2027 from approximately US$3 billion in 2022.

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*Research by MarketsandMarkets