TA-TO.com: Elevating Customer Experience with Opn Payments' Shopify Extension

TA-TO.com is a leading provider of name-brand contact lenses at discount prices, offering free delivery across Thailand. Committed to delivering safe and authentic products, TA-TO.com partners with the world's most respected brands to ensure customer satisfaction and trust.

Navigating Challenges in a Competitive Market

TA-TO.com faces significant challenges in persuading Thai consumers to explore alternatives to dominant e-commerce platforms. These platforms' extensive ad spending and wide selection present a significant challenge for independent e-commerce operators, especially in the fast-moving consumer goods (FMCG) sector.

However, the generic user experience, the prevalence of unverified resellers, and the lack of quality oversight on large platforms create opportunities for TA-TO.com. As medical products, contact lenses require trustworthy channels for purchase, emphasizing safety and traceability. TA-TO.com addresses these challenges by removing the inconvenient and unsafe aspects of shopping for contact lenses on marketplaces and offering a reliable, hassle-free shopping experience with competitive pricing and nationwide free delivery.

Enhancing Customer Experience Through Payment Solutions

Large marketplace platforms have set new benchmarks, driving smaller businesses to innovate and align with these expectations. The e-commerce landscape now demands high standards for customer experience, including last-mile delivery tracking, easy reordering, credit card saving, and a seamless checkout process. TA-TO.com has partnered with Shopify Plus to ensure best-in-class technology, keeping customers satisfied and returning.

The transition to Shopify required reassessing payment solutions, which are a crucial part of crafting the customer experience. A reliable payment processor is essential for converting traffic into sales and efficiently growing Gross Merchandise Volume (GMV). Opn Payments' Shopify extension stood out with its refined user interface and seamless integration.

Opn Payments' Shopify Extension: Delivering a Superior Payment Experience

Opn Payments' Shopify extension supports a wide variety of localized payment methods, including credit/debit cards, installment payments, mobile banking, PromptPay, TrueMoney, and many more. This versatility allows merchants to offer payment options that best suit their customers' needs.

Furthermore, Opn Payments' checkout page streamlines the payment process for all methods, minimizing site redirections. This approach ensures customers enjoy a convenient and seamless payment experience regardless of their chosen method.

The combination of diverse payment options and a seamless checkout experience has significantly boosted TA-TO.com's performance. Since implementing the Opn Payments Shopify extension, TA-TO.com has seen a steady increase in conversion rates.

Russell Davis, Director of Marketing And Business Development at TA-TO.com, highlights that the refined user interface and smooth experience provided by Opn Payments have contributed to their long-term partnership. "We've partnered exclusively with Opn Payments for almost ten years now. We were inspired by Opn Payments' passion for enabling merchants to not only take digital payments but also build custom checkout experiences."

Future Directions

In the short term, TA-TO.com aims to expand its market presence, increase repeat purchases, and enhance service convenience and value. Long-term goals include introducing a line of branded daily contact lenses and offering subscription services to further enhance convenience. With these strategies, TA-TO.com is determined to grow and maintain its leadership position in Thailand's online contact lens market.