To stay competitive in Malaysia’s e-commerce market, online businesses must regularly update their payment methods to meet evolving customer needs. Touch ‘n Go is a popular e-payment service, gaining recognition for its convenience and widespread usage, making it an ideal payment option for online businesses to have. With an impressive 92% of e-payment users indicating their preference for Touch ‘n Go, integrating this payment method into your online store will offer customers the convenience they desire and even more for your business. Let us walk you through this article to find out more about the reasons why Touch ‘n Go e-wallet is so popular and how you can benefit from it!

What is Touch ‘n Go E-wallet

Originally known as a toll payment system, Touch ‘n Go has been at the forefront of e-payments in Malaysia since its inception in 1997, making it the first and most trusted e-wallet service in Malaysia.

With 16 million users, representing nearly half of Malaysia’s population, Touch ‘n Go offers seamless checkout experiences, enabling them to make payments using top-up funds without the hassle of manually entering card information. The versatility of this e-wallet extends beyond retail and transportation, also catering to various online services. Moreover, Touch ‘n Go commitment to attractive customer promotions, discounts, and loyalty programs, enhances the experience for both users and merchants.

Touch ‘n Go Banks List

Touch ‘n Go is currently supporting more than 30 banks in Malaysia.

• Affin Bank Berhad

• Alliance Bank Malaysia Berhad

• Al-Rajhi

• Ambank Malaysia Berhad

• Bank Islam Malaysia Berhad

• Bank Kerjasama Rakyat Malaysia Berhad

• Bank Muamalat Malaysia Bhd

• Bank of America (M) Berhad

• Bank of China (M) Berhad

• Agrobank

• Bank Simpanan Nasional Berhad

• MUFG Bank (Malaysia) Berhad

• BNP Paribas Malaysia Berhad

• CIMB Bank Berhad

• Citibank Berhad

• Deutsche Bank (Malaysia) Berhad

• Hong Leong Bank Berhad

• HSBC Bank Malaysia Berhad

• Industrial and Commercial Bank of China (M) Berhad

• JP Morgan Chase Bank Berhad

• Kuwait Finance House

• Maybank Berhad

• MBSB Bank Berhad

• Mizuho Bank (Malaysia) Berhad

• OCBC Bank Berhad

• Public Bank Berhad

• RHB Bank Berhad

• Standard Chartered Bank Malaysia Berhad

• Sumitomo Mitsui Banking Corporation (M) Berhad

• United Overseas Bank Berhad (UOB)

• China Construction Bank (Malaysia)

Why do 700,000+ merchants accept Touch ‘n Go?

Besides its large customer base in Malaysia, these are the key features that make Touch ‘n Go stand out as an e-wallet for merchants.

Encourage repeat sales

Promotion and incentives are key drivers for customer loyalty and encouraging repeat purchases in online stores. One of Touch ‘n Go’s famous campaigns, “Goal Hunter”, exemplifies this approach.

This campaign allows users to earn stamps for every purchase, which can then be redeemed for rewards such as discounts or cashback. Partnering with Touch ‘n Go in such campaigns can help you offer promotion opportunities, foster customer loyalty, and boost your presence as a trusted merchant.

Unlock marketing opportunities

Partnering with Touch ‘n Go empowers businesses to unlock promising opportunities, leverage marketing potential, and boost brand awareness. By simply placing your brand on Touch ‘n Go’s discount campaign, you can expand visibility to 16 million users which some might be new to your brand.

For online businesses to partner in Touch ‘n Go for marketing campaigns;

• Integrate Touch ‘n Go as a payment method on your store

• Enable customers to make purchases using Touch ‘n Go e-wallet with a minimum spend of RM 10

Reduce cart drop-off

According to Shopify, 18% of users dropped their shopping carts due to the lengthy and complicated checkout process. To combat this, Touch ‘n Go provides two convenient payment methods to streamline the process:

• Directly from your business website to the Touch ‘n Go app.

• QR code for desktop browser purchases

By offering a fast and efficient checkout experience, you can effectively reduce cart abandonment, ensuring a higher transaction completion rate.

Moreover, check out 5 tips to reduce cart abandonment and improve your customer’s shopping journey.

Is Touch ‘n Go the right choice for your online business?

Touch n’ Go e-wallet is a flexible payment solution with a maximum limit per transaction of RM 5,000. This transaction range and broad customer base make it an ideal choice for businesses from fashion and cosmetic retailers, to F&B services, hospitality, and many more.

If your products are in this price range, tapping in for Touch ‘n Go e-wallet will be beneficial to you and convenient for your customers as this is their everyday platform.

Touch ‘n Go e-wallet caters to a diverse and extensive customer base in Malaysia, making it an attractive choice for online merchants. The widespread popularity of Touch ‘n Go extends to tech-savvy individuals and regular online shoppers, who often engage in online shopping activities. Thus, integrating this payment solution can unlock sales opportunities from a wide range of potential customers.

What is the easiest way to integrate Touch ‘n Go for your business?

Integrate Touch ‘n Go in 3 simple steps:

1. Choose a payment gateway that supports Touch ‘n Go

Then, request to enable the payment method with your payment service provider.

2. Enable Touch ‘n Go as a payment option during integration

Once you have registered an account with the payment gateway, you can enable Touch ‘n Go as a payment option on your platform. Opn Payments provides detailed instructions for your developer team.

3. Test and launch

Once you have enabled Touch ‘n Go, it is crucial to ensure a seamless operation. Conduct test transactions to identify and resolve any potential errors, ensuring that funds are transferred correctly to your payment gateway account. After that, you can launch Touch ‘n Go as a payment option for your customers.

Conclusion

Owing to its numerous benefits, including seamless transactions, access to a wide range of supported banks, and significant marketing potential, Touch ‘n Go is an advantageous choice for online businesses. Integrating this payment method can help merchants tap into a vast potential customer base with over 16 million users, enable you to encourage repurchases, reduce cart dropoff rate and ultimately stay competitive in the market.

However, the onboarding process can be time-consuming without the right support, particularly when aiming to handle Touch ‘n Go and other payment methods during checkout.

For that reason, Opn Payments provides a seamless solution for online merchants to accept Touch ‘n Go as a reliable payment method. Our payment gateway is easy to set up and ensures a smooth payment experience. Additionally, Opn service comes with no maintenance fees and guarantees a service uptime of 99.99% even during peak hours.

Opn Payments' local team is available to provide timely assistance regarding Touch ‘n Go and its integration process. Let us help build the success of your online business! Contact us today.