Despite being a new player in Malaysia’s rapidly growing e-commerce market, Google Pay has gained significant traction due to its convenience, security, and ease of use. By adopting Google Pay at checkout, merchants can stay ahead of the competition in the digital payment landscape and enhance the customer experience.

To find a payment gateway that supports Google Pay as a payment method, check out Payment Gateway 101: The Ultimate Guide for Malaysian Businesses.

Introduction to Google Pay

First - What is Google Pay?

Google Pay is a payment method which allows customers to make payments online using the credit or debit card saved to their Google Account. Google Pay uses a feature called Virtual Card - which allows autofill card information of the customers from the previous transaction.

Which banks in Malaysia do Google Pay support?

Google Pay supports a variety of banks in Malaysia, including CIMB Bank, CIMB Islamic Bank Berhad (HLB), Hong Leong Bank, Hong Leong Islamic Bank, Public Bank Berhad, and RHB Bank. Besides bank accounts, users can also attach Visa and Mastercard credit and debit cards.

3 Reasons You Should Accept Google Pay

• Lower cart abandonment rate

By enabling customers to complete their payments seamlessly, businesses can reduce cart abandonment rates by up to 55% based on Google Pay Research. Google Pay simplifies the payment process and enhances the user experience by allowing users to pay without having to enter card details manually.

This is particularly beneficial as it eliminates the inconvenience of being redirected to their bank’s ACS (Access Control Server) page to enter OTP/PIN to complete payment.

To learn more, check out our article on reducing drop-offs; 5 ways to improve your customer's shopping journey.

• Better security

Google Pay prioritizes the security of the user’s sensitive information during transactions. The use of tokenization, and encryption through industry standards SSL technology, and two-factor authentication ensures that customer card details are secured and not exposed. These security measures create a safe and trustworthy process for Google Pay users, promoting their platform and making it a popular and secure option for online payments.

• Faster checkout

Customers using Google Pay will have a faster checkout as they no longer have to manually enter their card details, such as card number, expiration date, and CVV. Instead, this information is stored securely within their Google Pay account. This feature not only speeds up the payment process but also reduces wait times, which made Google Pay a popular choice among users, enabling them to complete transactions seamlessly and efficiently.

Setting up to take Google Pay

Enabling Google Pay can take as little as a few hours or a short few days, depending on your technical expertise and familiarity with the integration process.

There are 5 steps to enable Google Pay

1. Check if your payment gateway supports Google Pay

Directly check with your payment gateway provider to see if Google Pay is an available option for you.

2. Send a request to your payment gateway

Once you’ve confirmed that your payment gateway does support Google Pay, the next step is to contact your gateway and send a request to enable Google Pay for your account.

3. Integrate Google Pay into your website or mobile app

After enabling Google Pay in your payment gateway account, you will need to integrate it into the website or mobile app. Your payment gateway and Google Pay will provide you with the guidelines and developer documentation to help with the integration. This is going to be an easy process that can be done by your technical team.

4. Test and launch

Before going live, test the integration thoroughly to ensure that everything is functioning as planned. Google provides the Google Pay sandbox to simulate transactions and test the integration. If no errors are detected, the end users should also be able to complete the transaction once you launch.

5. Start receiving payments

Once Google Pay is implemented, you can start accepting payments through your payment gateway. When a customer initiates a payment, the transaction will be directed to your payment gateway account, where your funds are processed.

The bottom line

The benefits of accepting Google Pay are clear – not only for business owners but also for customers. While Google Pay offers a convenient and secure way to make payments for customers, businesses can benefit from optimized operations processes and higher conversion rates.

As more and more consumers shop online, it’s increasingly important for e-commerce brands to accept digital wallets. Opn Payments offers an easy way for merchants to start accepting Google Pay, and other payment methods such as Duit Now Online Banking/Wallets, Touch n’ Go, etc. Our service is simple to set up and designed for a seamless payment experience. Opn doesn’t charge a set-up or annual maintenance fee.

Opn Payments has a team based in Kuala Lumpur, and an online Support Team reachable via email 5 days a week. Connect with us today to learn more about Google Pay, other Opn Payment products, and pricing options.