SIMplifying Payments for Travelers

In today’s interconnected world, whether for business or leisure, travelers depend on internet access like never before. That's why opting for international SIM cards or eSIMs is the smart choice.

Hello1010, founded in 2017 as a telecommunications trading enterprise specializing in online commerce, is renowned as the go-to online travel SIM store in Malaysia. They procure international SIM cards and eSIMs directly from telecommunications providers while offering prompt customer service and comprehensive technical support, going the extra mile to ensure customer satisfaction.

Moreover, they’ve integrated with Opn Payments solution to enhance the seamless experience and streamline the payment process, thereby seizing the growing opportunities.

Navigating New Challenges

"The primary challenge we face is the emergence of more affordable roaming fees offered by local telecommunications companies. Nevertheless, our prices are still competitive, and the prospects of eSIMs mean we can sell data plans without sending physical SIMs to customers. This innovation enables users to subscribe to data plans on-demand, regardless of their location, without the need for a physical SIM card." Mr. Tan Eng Yoong, the founder of Hello1010, shares his insights on the landscape of the travel telecommunications industry.

He continued, "Just four years ago, the majority of purchases occurred on desktop computers, with a ratio of 8:1 in favor of desktop over mobile. However, the landscape has dramatically shifted, and now it's an 8:1 ratio in favor of mobile purchases. Our continuous website development strategy prioritizes a mobile-first approach, with a strong emphasis on ensuring a seamless checkout and payment process for our customers."

The Turning Point

Hello1010 offers various payment options, including credit cards, e-wallets, and manual bank transfers. They implemented Opn Payments in 2022, and according to Mr.Tan, the integration process was smooth and straightforward for the development team.

"We encountered problems with drop-offs at checkout using our previous payment gateway and were actively seeking an alternative that could offer a smoother payment experience”, he explains. “What ultimately convinced us to transition to Opn Payments was the highly responsive and accommodating team. Opn supplied us with all the necessary information and support, demonstrating a level of customer service that is both prompt and professional—a rarity in today's business landscape. Additionally, the user interface proved to be very intuitive and user-friendly".

"Opn Payments enables customers to complete payments directly within the website, effectively eliminating one step from the checkout process. This enhancement has led to a remarkable 20% reduction in dropped checkouts when compared with the previous payment gateway", he notes.

Unlocking Growth with Seamless Payments

Mr. Tan highlights the essential components of creating a seamless payment experience that benefits both business and customers, “Streamlining the payment process involves optimizing the checkout experience. Typically, checkout pages redirect customers to the payment gateway's external page rather than facilitating payment directly within the website's checkout page. Simplifying this process can lead to a significant increase in conversion rates.”

He also underscores the important role of payment solutions in enhancing the customer experience: "The payment solution that is seamless, secure, and diversified can increase conversion rate and ultimately build trust and loyalty towards my business."

The Next Leap Forward

As an e-commerce business, Mr. Tan emphasizes Hello1010's unwavering commitment to providing customers with the easiest and most seamless purchasing experience. He elaborates, "Our constant goal is to enhance customer acquisition and foster relationships through automated solutions and soft-touch approaches. Meanwhile, we will continually introduce better value products and expand our global presence."

Considering the emergence of eSIM technology heralds a shift away from physical shipments. With substantial cost savings from shipment, Hello1010 can provide competitive pricing and extend its marketing and sales endeavors on a global scale.

He concludes, “Given this transition, the role of payment technology becomes paramount, accommodating the diverse payment preferences of various countries. We are confident that Opn Payments, along with their dedicated team, can significantly enhance the payment aspect of our business to meet these evolving needs.”